Throughout my career I have witnessed a disconnect between the intent of design and its execution in business. This misalignment limits the ability of meaningful solutions to reach customers as intended, and the ability for businesses to realize the full financial and brand value.

FROM THE CCA WEBSITE:

The groundbreaking MBA in Design Strategy at California College of the Arts equips students to become next-generation leaders from the perspectives of design thinking and integrative thinking. By uniting the studies of design, finance, strategy, entrepreneurship, meaning, and sustainability, we provide the tools to manage in today's interconnected markets with a vision of business as sustainable, meaningful, ethical, profitable, and truly innovative. Every course connects these themes and domains so that students develop deep, practical experience.