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Introducing beSpoke

In the spirit of traditional custom tailoring from Saville Row, beSpoke is a modern day elegant and functional offering designed
especially for the urban bicycle commuter.

beSpoke clothing and accessories:

• made to order
• artisanal quality
• handcrafted
• customizable
• personalized service
• locally made

Positioning Statement

Patagonia’s beSpoke label exists to provide righteousness to bicycle commuters.

In doing so, Patagonia will deliver self expression, a sense of urban adventure and conscious consumption.

Towards that end, it offers functional, durable, customizable slow-fashion embedded with safety.